UXUS has collaborated with Selfridges to design a new retail beauty experience for the iconic department store on Oxford Street. Selfridges’ ambition was to redefine the beauty shopping experience and create a playground combining and contrasting the best in cosmetics and beauty services.
The result is the groundbreaking concept of the Beauty Workshop, a place where styles are contrasted and fused together; high meets low and edgy meets mainstream. The Beauty Workshop breaks away from the standardized brand-driven approach to beauty and instead focuses on customers’ needs, giving them full freedom to explore and play with their personal style.
The “workshop” layout creates an informal and uplifting atmosphere encouraging experimentation and trial. Through an intelligent juxtaposition of best products and services, the Beauty Workshop delivers a personalized experience that can be tailored to the customer’s specific style aspiration and needs.