McDonald’s commissioned UXUS to create an inspiring, playful, educational and entertaining children’s area within McDonald’s restaurants. The area, no bigger than 20 m2, expresses the corporate theme of “what I eat, what I do.”

The concept replaces the existing “ball pit” play area in all European restaurants and creates an activity “Village” in which kids can play and learn about food.

It consists of a series of low-tech activities where children use their imagination and “cook” up their own stories and games. The make-believe McDonald’s “Village” or “McVillage” consist of 3 freestanding cottages: a farm, a market and a kitchen, which emphasize an educational and emotional journey through the process of making a meal.

UXUS is honored to have won the SEGD award for best use of interior graphics.