UXUS was invited to create the launch for the H&M Home collection in Stockholm. The approach was to create a “gallery” of fun fashion home products that customers are encouraged to touch and explore as they create their own unique home style.

H&M Home is a gallery/showroom using highly emotional product presentations, verging on art that encourages customers to engage with the brand. For the launch, UXUS created a display of mirrors and suspended furniture to showcase the variety of looks that can be created with the H&M Home collection to reflect each consumer’s personal style.

Located in the H&M headquarters in Stockholm, the installation “Home Reflections” imagines the world through a looking glass, to explore our ever-changing relationship between identity and style.

The pilot concept was launched in September 2009 and had a 55% conversion rate during the test trial.