Pastry is a Foot Locker exclusive collection designed by Vanessa and Angela Simmons, the daughters of Dj Rev Run of the legendary rap formation Run DMC. The collection expresses the hip-hop street culture associated with the rap scene.

UXUS created the in-store presentation for Pastry’s new collection based on the theme “Pastry goes Street Safari”. The objective was to reach new, street-fashion female consumers while still engaging existing Pastry consumers.